Samsung is still the top-ranking company in smartphones, clinging to the spot by introducing Galaxy J. A mid-range and affordable smartphone, but that’s no good news. With all the news surfacing about present market condition of Samsung, albeit sales have shot up but handsets percentage with respect to the highest average sales price (ASP), has dropped down significantly. Cheapest Galaxy J1 Offers and Cheapest Galaxy J5 Offers are available at our Online Galaxy Phone Store UK.
The Galaxy S range from Samsung, now taking the market by a storm with its sixth iteration, has definitely propelled the brand to its no. 1 spot in sales worldwide. However, the market is fiercely competitive. The main competitor for Samsung is Apple. But, of late, many China-based companies like Huawei and Xiaomi are also in the spotlight. As such, Samsung had to devote a lot of time as well as effort in its low-range and mid-range handsets, to get hold of the market. Samsung Galaxy J and Tizen-based handsets are as powerful as Android. In fact, Galaxy J has helped Samsung to maintain the global sales position.
The Wall Street Journal pointed out that the changing smartphone mix of Samsung is apparent now.
In 2015, particularly the third quarter, 38% of all Samsung shipments had been priced at USD 200 or less, remarkably up from the status in the third quarter of 2014 at 30 percent. And surprisingly, larger profit-making handsets contribute to lesser total market of Samsung. 40 percent of all shipments of Samsung phones in the last quarter amounts to USD 301 or more, noticeably down from 55 percent of the range of expensive handsets in the third quarter of 2014.
As a result, Samsung is still struggling hard to maintain its no. 1 position in the sales of smartphone, though it is trying hard to maintain the market with its range of less expensive handsets, which amounts to lesser revenue. If Samsung can counterbalance this lower revenue on the basis of per handset by selling huge quantities of Galaxy J, this strategy could work, and Samsung may be able to retain its sales lead while generating higher profits.