Apple started experiencing its first ever decline in sales of the iPhone 6S not too long ago. Since then, the production of iPhone 6S has slowed down. That obviously attributed to the change in the global market dynamics as the phone market seems to be matured than ever before. Nonetheless, recent market data from the Kantar Worldpanel shows that the Samsung Galaxy S7 and S7 Edge are literally outselling iPhone 6S and iPhone 6S+ in the American market. Over the period from March to May, there has been a steady growth in the figures of sales of the Samsung flagship S7, whereas Apple flagship family is lagging way behind. Whilst 16% of American consumers have chosen Galaxy S7 pr S7 Edge, 14.6% has purchased iPhone 6S or 6S Plus.
Kantar has also pointed out that Samsung had the largest share of the entire US market, having 37% current customers wanting to purchase another iPhone. However, Samsung is nearly equal with 86% of users wanting to be loyal to the brand. In fact, this present state is an incredible achievement for the South Korean giant, Samsung, which was really good at selling new devices to people, but always remained awful at offering support and value their customers.
The Galaxy S7 generation of 2016 builds on the solid base of 2015’s S6. It is undoubtedly one of the best flagships seen since the last update from Apple. Samsung has been consistently improving its user experience and camera quality, both of which are paying off quite evidently. However, it is also worth noting that the South Korean company released its 2016 flagship pretty early. Samsung Galaxy S7 was released on March 11, whereas other competitors like LG G5 was released in April and HTC 10 was released even later. Sony also announced its new flagship-tier smartphone – the Xperia X Performance in February at an event where Samsung Galaxy S7 was also unveiled; however, the Sony smartphone is yet to hit the market.
It is obviously hard to compete with Samsung or Apple if the best products have still not been released in the market.